Cookie Policy

Traxware Print

Operator: Traxware s.r.o.
Website: https://www.traxware-print.com
Last updated: 7 October 2026

This document describes the use of cookies and similar technologies on traxware-print.com, including Google Analytics and Google Ads.

1. What cookies are

Cookies are small text files that may be stored on a user’s device when visiting a website. They can support basic site functionality, measure traffic or help evaluate advertising campaigns.

On this website we distinguish in particular:

• necessary cookies, required for the site to work correctly,
• analytics cookies, which help us understand how the site is used,
• marketing cookies, used mainly to measure and evaluate advertising.

Necessary cookies may be used without consent where they are genuinely required to provide the website or a service requested by the user.

Analytics and marketing cookies are activated only with the user’s consent.

2. Services we use

2.1 Google Analytics

We use Google Analytics to measure website traffic and obtain aggregated statistics on how visitors use the site.

Depending on configuration, Google Analytics may process in particular:

• information about pages visited,
• device and browser information,
• approximate geographic data,
• technical visit information,
• traffic-source information,
• events and interactions on the site.

Google Analytics cookies are used only after consent to analytics cookies.

2.2 Google Ads

We use Google Ads mainly for:

• measuring conversions from advertising campaigns,
• evaluating advertising effectiveness,
• measuring visits and actions related to advertising,
• remarketing or personalised advertising where that feature is enabled on the site and the user consents.

Marketing cookies and related advertising features are used only after the relevant consent.

2.3 Google Consent Mode

The site uses Google Consent Mode v2, which tells Google services whether the user has allowed each processing category.

Consent signals used:

• analytics_storage
• ad_storage
• ad_user_data
• ad_personalization

By default these choices are set to denied.

3. Cookie categories

Necessary

These cookies or similar technologies are required for basic site operation, security, correct display or storing the user’s cookie choice.

Consent: not required where they are genuinely necessary.

They typically include language preference storage and storage of the cookie-consent choice.

Analytics

We use them to learn how visitors use the site and to improve it.

They typically include Google Analytics.

Consent: required.

Marketing

We use them to measure advertising campaigns and, where applicable, for advertising personalisation or remarketing.

They typically include Google Ads.

Consent: required.

4. How consent works

On the first visit, a cookie-settings banner is shown. A choice is mandatory — the prompt remains until the user selects an option.

The user may:

• accept all optional cookies,
• reject all optional cookies,
• configure each category separately.

Analytics and marketing categories are not pre-enabled.

If consent is not given, optional cookies remain off.

Consent can be changed or withdrawn at any time via the Cookie settings link on the site.

5. How long the choice is stored

We store the user’s consent choice for up to approximately 12 months.

If the user rejects consent, they will not be prompted again after an unreasonably short period without good reason.

If the services or processing purposes change materially, the user may be asked to choose again.

6. Recipients and service providers

In connection with analytics and advertising services, data may be shared with Google group companies, in particular Google Ireland Limited, and possibly other Google group companies, in line with their privacy terms and international transfer rules.

Current information on Google’s processing is available in Google’s privacy policy.

7. How to change or withdraw consent

Consent to analytics or marketing cookies can be changed or withdrawn at any time via the Cookie settings link on the site.

Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

Cookies can also be deleted or blocked in the browser settings.

8. Contact

The website controller is Traxware s.r.o.

For questions about cookies and privacy, contact:

inquiry@traxware-print.com
Járy Cimrmana 178, 251 63 Kunice – Vidovice, Czech Republic

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